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Amritsar Aerial

Cleaning up in India

Case studies

The holy city of Amritsar in northern India is the spiritual home of the Sikh faith and its famous Golden Temple draws millions of pilgrims every year. However, for decades the city has had an unsustainable and unsanitary waste management system with rubbish from residents, businesses and visitors alike being dumped into giant piles on the outskirts of town.

But times are changing in India. The national government has prioritised cleanliness and hygiene with its national Swachh Bharat Abhhiyan, or Clean India campaign, and Amritsar Municipal Corporation needed a new waste management partner able to create sustainable services and infrastructure fit for the future.

Tackling legacy waste

That’s where Averda stepped in and in mid-2020 took over waste services in the majority of the city. Many things needed improving in parallel. Hundreds of tonnes of legacy waste need to be sifted and cleared from the old dump site and the land remediated before a new waste-to-energy plant can be built. This is a mammoth undertaking but in just a few months we have already made a good start.

At the same time, we needed to change the behaviour of the city’s residents and encourage them to separate their waste into different categories. Averda employs teams of educators to go door-to-door and speak to each individual household, as well as changing the collection methods. Already the majority of households visited have adopted these new habits.

Averda outreach teams educating residents

Creating a greener future

Much of the organic, or ‘wet’ waste from the city is now taken to new composting beds constructed by Averda where it is being transformed into nutrient-rich compost to support the region’s many farmers.

There is still much to do, but in partnership with Municipal Corporation Amritsar, Averda is building a cleaner, brighter and more sustainable future for the city and its inhabitants.

Averda employees off duty in Amritsar
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