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News | 08/08/2018

Averda & Uber Collect 946 Kilos of Electronic Waste in the UAE

For the third consecutive year, Averda and Uber partnered to collect electronic waste in Dubai for #eCycleDubai. This year Averda collected 946 kilos resulting from 161 items. The campaign celebrated World Environment Day and was in line with UAE’s Vision 2021, which seeks to create a cleaner and more sustainable Dubai by transferring 75% of the waste produced in the UAE from landfill for recycling.


From June 20-21 2018, residents of Dubai were able to request a free pick from Uber to collect there unwanted electronic items. A total of 11 business parks took part in the initiative, including Dubai Internet City, Dubai Media City and Dubai Science Park. Residents of Dubai can still safely recycling their unwanted electronic goods by simply visiting one of Averda’s recycling collection centres around the city.

Mariam Ansari, Averda UAE’s Market Manager, said: “We were thrilled to take part in the #eCycleDubai campaign with Uber for the third consecutive year. Tackling the issue of e-waste remains one of Averda’s key objectives in all of our markets. We are always looking for engaging ways to connect with the communities we serve and raise awareness about critical environmental issues, so we would like to thank all our partners and all those who recycled there unwanted electronics.”

Tackling the issue of electronic waste is essential. On average, a UAE resident produces 17.2 kilogram of e-waste every year. In 2015, this amounted to nearly 600,000 tonnes in the region. By 2020, e-waste generation in the GCC is expected to reach a staggering 900,000 tonnes, a UN-sponsored research project found. If e-waste is not disposed of efficiently, it can have catastrophic events on the environment as it can release harmful toxins.


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