The inconsistencies in the emerging market strategies of many multinational firms should be addressed and analysed openly, including on the level of academia. The potential of billions of new consumers that attract multinationals to emerging markets require bespoke marketing campaigns to ensure they directly translate into a high market penetration, promising market shares and a significant business profitability.
Averda is delighted to announce that three of our clients – Defy Appliances, Toyota South Africa Manufacturing, and Hirt & Carter South Africa – were recognised for their achievements practising effective waste management and sustainability initiatives in the KwaZulu-Natal province.
Nita Ramlutchman, Business Development Director at Averda, speaks about Averda’s continued efforts in South Africa to manage waste through sustainable solutions and helping companies achieve circularity by employing new technologies and innovations.
The IFC - International Finance Corporation has provided Averda with a $30 million loan to support sustainable waste management in the Middle East and Africa.