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The metrics and measurement of the Top 50 Most InDemand employers are based on billions of interactions from LinkedIn's 380 million members. Rather than relying on questionnaires, InDemand measures the actual behaviour of professionals as they explore their career journey. The InDemand methodology includes reach, engagement and job activity, measured by member interactions with employers’ company pages, employee profiles and job postings on LinkedIn.
The main three criteria used by LinkedIn for the Top 50 Most InDemand classification were reach, engagement and jobs, with particular emphasis placed upon the members’ familiarity with the companies, the interest of LinkedIn members’ in the companies and the engagement displayed by members with regard to the jobs advertised by the companies on LinkedIn.
Mr Malek Sukkar, Averda’s CEO said: “We are extremely proud of this achievement. To us, this is proof that we have an appropriate engagement with all social media users, that we are heard and considered an attractive employer by the millions of high potential individuals MENA region has to offer.
We constantly seek feedback from our workforce, we listen to their ideas and encourage them to share with us what we consider to be the most important attributes of any employee: their spirit of innovation, their ideas on how to make Averda a better organisation and how to build on the most important asset of them all: the human capital”.