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    Averda discusses technology and treasury challenges during 2015 ACT Middle East Annual Conference

    On Monday 23 November 2015, Averda's Group Treasurer, Mrs. Maria Bavelaar addressed the ACT Middle East Annual Conference, held in Conrad Hotel, Dubai.

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    Mrs Bavelaar was a member of the ACT Technology Panel, debating issues surrounding hardwiring technology into treasury operations from a corporate perspective

    Joining a panel of corporate treasurers composed of HSBC, EGA and Al Tayer representatives, Mrs Bavelaar discussed both the benefits of adopting new systems and the challenges in implementing them within the business.

    Of significant interest for the Technology Panel were the aspects related to the drivers of technology demand, getting the corporate buy-in on investment opportunities and their goals, overcoming the challenges of technology adoption and measuring the benefits of such challenges in terms of improved support to the business.

    Speaking after her Conference contribution, Ms Bavelaar said: “The Middle East Conference of Association of Corporate Treasurers is the appropriate platform for corporate treasurers to share ideas, discuss challenges and potential solutions with peers while, at the same time, remaining informed on the latest developments in the treasury arena.

    For Corporate Treasurers this is a very important yearly event where we have the opportunity to meet with our vendors - banks and other treasury product providers – and address the challenges, opportunities and threats that affect this highly specialised sector of the finance industry.”