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Averda scoops contracts for major cultural events in Jeddah, KSA

Averda, the international waste and recycling company, is pleased to have been chosen as the environmental partner to manage waste and cleaning services for two major events in Saudi Arabia’s cultural calendar this month.

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The Red Sea Film Festival takes place in Jeddah’s historic old town from December 6th -15th. It was established in 2018. but was unable to take place in 2020 due to Covid. It will showcase more than 115 films from 65 countries, including 27 Saudi films of which 6 are feature films.

Formula 1’s inaugural race in KSA will also take place close to Jeddah, on December 5th. The Jeddah Corniche Circuit sits on the shores of the Red Sea, between the island mosque and new marina, 12km from the centre of the country’s second largest city. The race will take place at night, with floodlights erected around the 6.175 circuit and there will be many additional entertainments laid on for visitors, including concerts from international stars such as Justin Beiber.

For both events Averda’s crew will work around the clock to ensure the locations are kept spotlessly clean and have set aside additional resources in readiness for any urgent issues. For the film festival the company will be responsible for managing construction and demolition waste from the temporary installations ensuring all litter and waste generated by film-goers is promptly and responsibly removed, leaving the environment pristine.

Mazen Chebaklo, Chief Growth Officer for Averda said, “We are honoured to be the trusted partner to support these two major events in Jeddah and ensure the best possible experience and environment for the many national and international visitors.”

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