Esa Ikaheimonen announcement
Averda appoints Esa Ikaheimonen as non-executive director.
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Having as main objective the development of an integrated and environmentally sound waste management system by means of innovative technologies and sustainable waste treatment and recycling techniques, supported by robust awareness campaigns and communication programs, GMI was successfully launched in Egypt, France, Italy, Spain, Tunisia and Lebanon. Averda, the global waste management services provider, is a key partner in this cross-border Mediterranean initiative.
The project was launched in 3 Spanish (Catalan) universities in April 2015, followed by 5 Sardinian schools in October 2015, 24 Lebanese schools and universities in December 2015 and 36 Tunisian schools in February 2016. The last phase of GMI’s deployment will shortly be launched in Egypt. The results of the Programme have been remarkable in terms of their outreach and impact across the students’ and pupils’ population involved in the beneficiary countries. For instance:
When returning their empty containers (cans and plastic bottles), the students and pupils can receive instant rewards based on the regional ‘Rewards & Challenges’ programme specific to each of the countries involved in the Program. This approach represents a straightforward incentive mechanism that motivates students and pupils to be more environmentally engaged and responsible.
The Reverse Vending Machines made available to the GMI – EU funded Program by Averda issue the students with a points-ticket, reflecting the number of empty containers inserted. Following a short online registration process, the students can create an online individual account where they can collect points, redeem them and compete with fellow students from other Mediterranean countries.
Averda, under the auspices of Green MED Initiative, has deployed 110 Reverse Vending Machines (RVMs) in 62 schools and 6 universities of 4 Mediterranean countries: Italy, Spain, Lebanon and Tunisia. Apart from Averda, the GMI Program partners also include:
‘Recycling and reusing are more important today than ever before and there can be no limits to our encouragement of young people to be and become environmentally aware, responsible and accountable – they are the adults of tomorrow, those with a clear mandate and duty of care for our oceans, our seas and our climate.’